Fred Straub

I'm Fred Straub, Digital Project Manager at Lipmann Hearne in Chicago.

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I'm a senior-level interactive marketing professional who excels in developing digital initiatives and providing interactive expertise to cross-channel brand marketers to significantly increase traffic, social buzz and conversions. I have key accomplishments in strategic planning, promotional development, social media marketing and interactive brand execution. Over the course of my career as an agency employee and consultant, I've developed successful, emerging digital solutions that have increased business and provided profitable solutions for my clients. I've also led cross-functional teams for marketers in various industries. I excel at relationship building, and am able to bridge the gap between super technical and not-so-technical stakeholders. I'm also the go-to-guy when projects go off the rails, it's then when I can apply my skills to get thing back on track and get all stakeholders to have confidence and push forward in delivery, Specialties Digital Strategy and Account Planning Account and Client Management / Relationship Buildling Social Media Strategy, Management and Execution Project Leadership / Consultation Motivating, Leading and Mentoring Cross-Functional Teams Visual Communication / Creative Direction Creative Problem Solving Budget Planning and Management Vendor Identification and Management Video Production (including Live event production) Brand experience includes: Hewlett Packard, Energizer, Incyte Genomics, Beernuts, Aircell/Gogoinflight, Motorola, Sears, Timken, U.S. Bank, Aerobed

Project Manager at Siteworx

October 2011 - December 2011

Global Interactive Project Manager at Motorola Mobility

2011 - October 2011

Senior Project Manager at Maddock Douglas

December 2010 - August 2011

Interactive Project Manager at VSA Partners

July 2010 - December 2010

Contract Project Manager for several accounts

Interactive Project Manager at Razorfish

April 2010 - June 2010

Interactive Project Manager at sponge

January 2010 - April 2010

Digital Producer at Aircell

October 2008 - November 2009

Managed business operations on a daily basis, as well as maintained availability of two company websites (www.aircell.com and www.gogoinflight.com) Managed the company’s social media and served as the voice of Gogoinflight on Twitter and Facebook Worked closely with external agencies in redesigning the www.gogoinflight.com website; managed the entire project development cycle

Senior Project Manager at Agency.com

May 2000 - October 2007

Senior Project Manager for Fortune 100 clients. Services included interactive web design, development, digital marketing strategy, e-mail marketing, search engine optimization. Responsibilities included day-to-day management of large, complex, e-business initiatives from conception through delivery. (An example would be a site for a major U.S. financial institution consisting of over 1200 pages with more than 50 consultants in four separate locations spanning four time zones with both secure and public pages delivered fully tested in cooperation with the client's internal team.) Work with clients to understand business needs, develop clear project objectives, and turn these into specific tasks and parameters. Skilled at bringing together cross functional team members and creating a harmonious and collaborative environment. Client work included: Hewlett Packard, Energizer, Grainger and Timken

Senior Video Producer/Director at Molex Incorporated

January 1990 - January 2000

Supervised two producers in the development of award-winning training, sales and promotional initiatives spanning from $8K programs to intricate $100K productions Assumed the role of producer, director, editor and videographer with full-service production responsibilities Boosted the effectiveness of distributing information by capturing new resources for advanced models of communication through new media and technologies Planned and coordinated company events as well as client presentations and All-Employee Communication meetings in multiple site locations Created 3D and 2D graphics for video productions, web usage and presentations Collaborated with international advertising departments to ensure fulfillment of all visual communication needs Established and managed the departmental capital spending initiatives that exceeded $750K annually

Producer/Director at Cablenet

1984 - 1986

Columbia College Chicago

1980 – 1984

BA